Customisation for the masses
The latest demand in fashion, personal accessories and even healthcare is for creating products that are customized to the individual. For years personalized and bespoke products have commanded a premium price whether a suit from Saville Row or a bespoke insole for a shoe, but advances in 3D printing and scanning mean that such a customized approach can not only be extended into other product areas, but can be done so at a fraction of the cost.